Today, Fresh Madison Market opened for the first time. I’ve been impatiently awaiting its opening. I’m not sure why really- I guess I just like grocery stores. I was a little nervous that this one was going to go all “Whole Foods” on campus and be super organic and natural and expensive.
To my delight, I have nothing bad to say. Yes, love that. I like being positive, don’t you?
Fresh Madison Market is essentially a grocery store, with the goal of staying closely connected with its customers. The website contains a blog with comments enabled, information on job openings and even some delicious sounding recipes. The store itself was open and inviting. It wasn’t stuffy and the people working there didn’t seem stuffy either. Hopefully a bunch of snotty kids won’t get jobs there and change that dynamic.
Contrary to my expectations, prices were comparable to any other grocery store I’ve shopped, and let me tell you, I am experienced grocery shopper. Some things were priced a little high and some things had really great prices. I especially found the produce to be exceptionally well priced (and abundant too!). The items I found to be a tad expensive were generally convenience items, such as Lean Cuisine or hot dogs. However, even on the first day, some of their prices were outrageously amazing and if I had gone there to grocery shop, these things would have landed in my cart.
Like most grocery stores, you walk right into produce. Unlike most grocery stores, the produce section isn’t cramped and hard to maneuver (ever been to Metcalfe’s?). Not only that, but the produce was all.. get this! Fresh!
They also have organic produce available.
Near the produce is a lovely soup & salad bar, along with a few hot food options. I know I will be grabbing lunch here instead of at a restaurant often this semester.
Nearby is the bakery and deli. I must have been focusing hard on the baked treats because I didn’t photograph the deli and meat counter, including an abundance of red meat and seafood. I did however, capture some delicious cakes.
The store includes items that you might not be able to find elsewhere downtown, such as beautiful steaks and exotic spices. The store isn’t just geared towards college students- it’s geared towards people. We’re all of the Homo sapien variety, so that’s pretty great, right?
It’s green friendly.
Maybe most importantly to the college crowd, they carry medicine, toiletries, beer and Franzia. Actually, they’ve got a pretty large section devoted to beer and wine. They had to.
Perhaps my favorite part about the entire store was that it was open, inviting, neat and orderly. I didn’t feel cramped. It was cute and modern. Cute? Yeah, cute.
I know that was a lot of pictures of a grocery store, but I really like the place and I would really like it if you checked it out. Go small business, go! They should pay me for this free PR, they really should, but I’ll understand if they don’t. It was voluntary, after all.
To reward you for bearing with me through all these photos, I will give you some real cuteness (it’s a word…) and a tiny glimpse into my world.
I told you it was cute.
Fresh Madison Market
Located on the corner of Lake & University, in the Lucky/USquare Building