What the music industry can teach newspapers

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Hat tip to the Dean for guiding me to an article at Mashable, which has a run-down of all the things newspapers can do to avoid extinction, in the same way that the music industry has. Some of it is obvious but there are some points I haven’t heard ā€“ and I’ve heard quite a bit of talk about the decline of print media.

Highlights:

Reports of downfall will be grossly exaggerated.

Do not get sue-happy with bitter lawsuits against piraters (bloggers, social media etc.).

Embrace the digital age ā€“ look for internet equivalents to the jobs of yore.

Nothing is said about seeking tax breaks from local government.

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