Hat tip to the Dean for guiding me to an article at Mashable, which has a run-down of all the things newspapers can do to avoid extinction, in the same way that the music industry has. Some of it is obvious but there are some points I haven’t heard – and I’ve heard quite a bit of talk about the decline of print media.
Reports of downfall will be grossly exaggerated.
Do not get sue-happy with bitter lawsuits against piraters (bloggers, social media etc.).
Embrace the digital age – look for internet equivalents to the jobs of yore.
Nothing is said about seeking tax breaks from local government.