Take a look at Progressive Dane’s Twitter account. The average high school cheerleader has more followers than the political party that once held a plurality of seats on the Madison Common Council. It is currently following three accounts and has 90 followers.
In PD’s defense, its Facebook page has attracted much more attention, with over 500 “likes.” PD co-Chair Mike Johnson says overhauling social media is a priority for the coming year.
That priority should have been set much earlier. As a result of PD’s neglect of social media, it missed an epic opportunity to gain party members during the winter protests, when seemingly every state progressive who wasn’t out in the streets was glued to the #wiunion updates on Twitter. Putting that hashtag at the end of all of my tweets gained me many times more followers and readers than PD’s entire current following. Especially the younger crowd on campus.
The irony is that the leaders of PD are Johnson, a young guy who knows about this stuff, and Brenda Konkel, a prolific blogger.
The Dane Dems Twitter account is equally wretched. They have the exact same number of followers as PD! However, their laziness is more excusable, since the Dems have a statewide organization that keeps fans in the loop.
Throughout the battle for labor rights, many criticized the Democrats for running lackluster campaigns devoid of the progressive passion that defined the winter protests. If Progressive Dane had been front-and-center of that effort on social media, it would probably have a larger crop of young, energetic members.